Christine Cheong

strategic partner


Embracing diversity and a love of learning is what drives Christine. She has worked in Hong Kong, Melbourne, Macau, Shanghai, Kuala Lumpur and Dubai. This exposure has been crucial to her adaptability, adopt a global mindset and achieve professionally within cultures. She believes in self-awareness leading to personal growth – positively impacting how we live and work

Prior to pursuing her enthusiasm in the people development field, she specialised in marketing and PR in hospitality for 15 years. Understanding the service mindset, the art of effective communication and great leadership, she committed to elevate the performance of teams and individuals in organisations.
Christine facilitates a diverse workshops - from leadership development to strategic directions to team development.

She utilises her experiential approaches with high energy levels to keep her audience engaged by creative conducive and trusting conversations.

She is  a certified Executive and Team Coach. A graduate of COACH U (USA) and HKU Space’s Executive Diploma of Corporate Coaching (HK), Christine coaches middle managers and executives globally. To assist in coaching and development, she is a certified practitioner for:  Insights Discovery (UK) & Leadership Effectiveness Analysis (US).

Christine is fluent in English and conversant Cantonese.

An active member of the Hong Kong International Coaching Community (HKICC) and International Association of Facilitators (IAF).


The leadership coaching program with Christine is really an amazing and enjoyable tour. As my coach, she always knew where to pull me out of turbid thoughts and when to enlighten me for a deep reflection. With her help, and with those useful tools and great articles shared, I learnt to develop my team and deal with complexity in a more professional and efficient way.

The time with Christine is pleasant yet challenging. I love the moments that start from nowhere but finally lead to some exciting and critical output, I love the moments where I am enlightened and feel the awareness being awakened.

- Elaine, Electronics Industry

Christine taught me to challenge the status quo and to look at things in a different light. Coaching has provided me with a new perspective on being a leader in the company and to be more open about conquering my fears and getting answers to the questions I did not dare to ask previously. Christine acts like my personal counsellor and has the capacity to assess me as an individual and is able to guide me in the right direction by providing good advice and a listening ear. Christine’s coaching has made a significant impact on me both personally and professionally such that I feel like renewed and motivated.

- Amy, Electronics Industry

Christine has been an invaluable partner in guiding me through existing challenges at work and helping me identify and focus on what is important to me in my career. Christine is unique in that she balances a warm, perceptive personality with productive conversations and practical guidance on how to make improvements and realise results. To me, this is the perfect recipe for an effective coach.

- Adam, Garment Industry